Reinventing Mira: Introducing Beacon-Bridging the gap between Self and Care.

The Problem

Health disparities exist not only between the haves and the have-nots but also between those who know and those who don't

Being able to self-triage, knowing where to go, what to say, how much it will cost, and how to afford medical bills are just a few of the many things required for a successful patient journey—and 70% of which occurs outside of the clinic.

Mistakes in healthcare can be expensive, and the statistics are concerning: over half of Emergency Department (ED) visits today are preventable, avoidable, or non-urgent. Even with insurance, an unnecessary trip to the ED can cost between $2,000 to $3,000 due to high deductibles.

Consumer behaviors have changed

Moreover, consumers' behaviors have evolved more rapidly than the U.S. healthcare delivery system can adapt. In an era of instant online purchases and two-day shipping, waiting days for a diagnosis can be frustrating, especially for younger Millennials and Gen Z.

“Consumers today want it quick, they want it cheap, and to move on with life.”

“Consumers today want it quick, they want it cheap, and to move on with life. Our interactions with existing members have revealed that people are increasingly comfortable with forming relationships through multiple touchpoints and exhibit flexibility in machine-assisted human interactions. Younger demographics, in particular, tend to prefer non-face-to-face care settings, as indicated by the growth of asynchronous telemedicine and its non-confrontational nature.”, Majorie Harris, Director of Operations at Mira.