Threads Strategy for Business: Understand Algorithm & How Go to Viral

Takeaways:

1. Threads is a content creation application that prioritizes conversation-driven content, allowing up to 500 characters with options for multimedia. Its appeal has exploded with over 100 million users in just a week in July 2023. Leveraging the Threads algorithm means creating meaningful, engaging posts.
2. Unlike Twitter's platform, Threads integrates with Instagram and displays content algorithmically, including non-followed accounts, and is mobile-only. It lacks Twitter's trending or hashtag features, relying solely on algorithm-determined content.
3. To capitalize on Threads' platform, businesses need to create regular, unique posts since the content lifecycle on Threads is a mere few hours. Strategies to prolong content lifespan, such as resharing and repurposing content, are also recommended.

Follow us on Threads: https://www.threads.net/@talktomira

Differences between Threads & Twitter

Threads is a rapidly evolving application that has hit the social media sphere. Primarily a medium for content creation, Threads empowers users to share ideas and thoughts in textual format up to 500 characters, along with options to attach multimedia like photos and videos. According to Meta's official blog, it's user-friendly and geared towards mobile usage, available for download across over 100 countries. It smoothly integrates with Instagram, inviting your Instagram followers to join your Threads journey seamlessly.

A side-by-side comparison with the social media giant, Twitter, illustrates some key differences between the two platforms. Unlike Twitter, which limits posts to 280 characters, Threads allows users to express themselves freely with considerably longer posts. More importantly, Threads' content display is driven by an algorithm that even shows posts from non-followed accounts, a unique aspect compared to Twitter's reverse chronological timeline or its 'For You' feature. 

Another noteworthy distinction lies in the platform's accessibility—Threads currently restricts its experience solely to mobile users while Twitter maintains a more flexible approach by offering features on its website too. 

What's missing in Threads though, is a 'trending section' or use of hashtags that allows users to search for specific content or trending topics on Twitter—keeping the audience hooked on Threads purely depends on what Meta's algorithm unfolds before them.